Why the shakeout effect matters in CLV modeling
Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.
Why the shakeout effect matters in CLV modeling Read More »
PPC
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Google adds new data transmission controls to Ads consent stack
Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.
Google adds new data transmission controls to Ads consent stack Read More »
Google tests faster account setup using pre-built campaigns
Google Ads’ new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.
Google tests faster account setup using pre-built campaigns Read More »
A quiet Google Ads setting could change your creative
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.
A quiet Google Ads setting could change your creative Read More »
10 keys to a successful PPC career in the AI age
The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
10 keys to a successful PPC career in the AI age Read More »
5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026 via @sejournal, @CallRail
Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets.
The post 5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026 appeared first on Search Engine Journal.
Google expands Shopping promotion rules ahead of 2026
Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and localized payment incentives.
Google expands Shopping promotion rules ahead of 2026 Read More »
3 PPC myths you can’t afford to carry into 2026
AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.
3 PPC myths you can’t afford to carry into 2026 Read More »
10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 via @sejournal, @siliconvallaeys
PPC experts share hard-earned lessons on automation limits, Performance Max misuse, post-click differentiation, and why judgment now matters more than levers.
The post 10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 appeared first on Search Engine Journal.
Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained
These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.
Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained Read More »