4 marketing problems AI can actually solve right now by Artlist.io
How serious marketing teams are using AI to move faster without cutting corners.
4 marketing problems AI can actually solve right now by Artlist.io Read More »
PPC
Auto Added by WPeMatico
Google: Exact match keywords won’t block broad match in AI Max
Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from triggering those placements.
Google: Exact match keywords won’t block broad match in AI Max Read More »
Google AI Overviews surged in 2025, then pulled back: Data
Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.
Google AI Overviews surged in 2025, then pulled back: Data Read More »
When Google’s AI bidding breaks – and how to take control
Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.
When Google’s AI bidding breaks – and how to take control Read More »
How to boost ROAS like La Maison Simons by Channable
A six-step guide to improving your ecommerce PPC strategy, inspired by a Canadian fashion leader.
How to boost ROAS like La Maison Simons by Channable Read More »
Google Ads adds VTC bidding for App campaigns
Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven performance.
Google Ads adds VTC bidding for App campaigns Read More »
Why click-based attribution shouldn’t anchor executive dashboards
Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to real outcomes.
Why click-based attribution shouldn’t anchor executive dashboards Read More »
The 8 Most Important PPC KPIs You Should Be Tracking via @sejournal, @brookeosmundson
Modern performance tracking requires KPIs that reflect margin, lifetime value, and pipeline contribution instead of inflated platform numbers.
The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.
The 8 Most Important PPC KPIs You Should Be Tracking via @sejournal, @brookeosmundson Read More »
Sophie Fell talks why double-checking campaign settings matters
Even experienced PPC pros can be caught out by defaults, making it essential to double-check campaign settings.
Sophie Fell talks why double-checking campaign settings matters Read More »
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
The latest jobs in search marketing Read More »