Technology

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New York’s new law forces advertisers to say when they’re using AI avatars

AI, Creators, Digital Marketing, Entertainment, Law, News, SEO Tips, Technology /
New York Gov. Kathy Hochul signed a bill Thursday that will require advertisers to identify if an ad includes AI-generated people. Hochul’s announcement said the bill, S.8420-A/A.8887-B, was the first of its kind in the US, describing it as a “common sense” law that would bring increased transparency and protect consumers. A separate bill also […]

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Fortnite is back in Google’s Android app store

Android, Antitrust, Digital Marketing, Gaming, Google, Law, SEO Tips, Technology /
Fortnite players on Android devices in the US can once again download the game directly from the Google Play Store, not long after it returned to Apple’s App Store in May. Its return comes five years after it was removed from Google’s app store as Epic Games pushed back against Apple and Google’s app store […]

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Top Tracking Issues We Help Our Clients With

Digital Marketing, Marketing, SEO Tips, Technology /
You’re investing in ads and other marketing strategies, but have you ever stopped to think about the data you’re using to inform those investments? For many companies, the biggest blind spot is tracking. Hidden misfires are skewing channel reporting and attribution, ultimately throwing off your marketing decisions. At NP Digital, we’ve helped hundreds of clients […]

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